Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy by John Rosen & AnnaMaria Turano

Author:John Rosen & AnnaMaria Turano
Language: eng
Format: mobi
Publisher: Penguin Group US
Published: 2008-01-30T18:30:00+00:00

We do suspect, however, that most marketers probably think their target customer has a more slowly ticking stopwatch than they do, in fact, exhibit in the real world. With all the brainpower and marketing knowledge aimed at copywriting, advertising, POP (point-of-purchase) materials design, creating the perfect media plan, and so on, one might begin to believe that customers do, indeed, spend a great deal of time internalizing it all. The challenge of actually determining where any given company’s or brand’s consumption patterns lie on the matrix and, of course, developing some strategies to deal with that placement is the focus of the next section of this book.

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